A recent survey conducted by Bytemobile discovered that up to 40% of videos will stall on most large networks within an hour without any intervention from an acceleration or caching service. Bytemobile provides solutions that help mobile operators optimize applications; customers include AT&T, Vodafone, T-Mobile, Sprint, Zain, Telefónica, and TeliaSonera. According to their research, users spend more time watching video on larger-screened devices pushing higher resolution content.
Other findings include:
• On average, mobile video subscribers watch 10 videos sequentially.
• On average, mobile video subscribers watch 60-90 seconds of each video they request.
• Depending on network conditions and time of day, mobile videos stall between 5% and 40% of the time.
• On an average day, 17% of total laptop subscribers consume video content, compared to 11% of total iPhone subscribers and 7% of total Android subscribers.
Another study released by The Economist Group & Pew Research Center’s Project for Excellence in Journalism found that 77% of tablet owners spend an average of about 90 minutes on them per day.
This study looked into how tablet users get different kinds of news and information on these devices and asked them to evaluate their experience using the device, including how that experience relates to other platforms.
Consuming news (everything from the latest headlines to in-depth articles and commentary) ranks as one of the most popular activities on the tablet, about as popular as sending and receiving email (54% email daily on their tablet), and more popular than social networking (39%), gaming (30%), reading books (17%) or watching movies and videos (13%). The only activity that people said they were more likely to do on their tablet computer daily is browse the web generally (67%).
Whether people will pay for content, though, still appears to be a challenge, even on the tablet. Just 14% of these tablet news users have paid directly for news content on their tablets. Another 23%, though, have a subscription to a print newspaper or magazine that they say includes digital access. That is a much higher number than previous research has found more broadly for users paying for digital content.
When it comes to ownership, many see the tablet computer as more of a household device to share than as a strictly personal one. Half of those with a tablet share it with other members of the household. And the iPad still dominates the market-81% of tablet owners in this survey own one.
For more information, please find these research links here and here.
